When Parmalat began thinking about how to boost sales of their Black Diamond Cheestrings, Black Diamond Process Cheese Slices, and Astro Yo-Burst yogurt, they turned to Landmark. The company needed a program that could accommodate brands that belonged to both mature categories and families with children between the ages of six and twelve. Landmark was contracted by Millenium Inc. to create a 10 second promotional tag to highlight the SpongeBob promotion that was used in a national TV ad campaign with great success.